ORI X

ORIx is a new social fitness experience in San Francisco that combines intentionality, playfulness, and community-building. They offer a full-body, low-impact cardio sculpt with attainable and engaging movements, as well as live DJs and collaborative partnerships.

TMP has successfully crafted a branding strategy for ORIx that harmonizes with their core values of authenticity and community, all the while accentuating refined, organic motion. The designs prominently showcase elegant typography and sophisticated visual elements, elevating the brand's overall image. ORIx's comprehensive brand system serves as a reflection of their commitment to nurturing genuine connections and establishing a supportive community through the power of mindful movement.